You can’t budge on twitter these days without someone telling you how vital video is for your business. Pages and pages have been posted about how video can increase traffic to your website and benefit SEO. However I think it’s important we don’t lose sight of the more basic and immediate benefits that video brings to the brand/customer relationship.
So let’s cut to the chase and look at the real reasons why we love consuming information in this way. Here’s my 6 key reasons why we engage so much more effectively with film and therefore why every business needs quality video content online.
It’s nice! : Watching video (rather than reading pages and pages of copy) is essentially an enjoyable experience and one which can bring people and brands together. By being one part of this positive experience your brand gains instant “feelgood” factor from the other party (ie The viewer).
It’s instant and easy communication: Video is very easily accessed whether the viewer is on a computer or mobile. Gone are the days of waiting 2 hours for 30 seconds of postage stamp sized video to stream to your computer! Online video is now slick, quickly accessed and presented in stunning HD. This is something that is all too often overlooked.
It’s social: Video is effortlessly shared and people love to use social media platforms to discuss and comment on great films.
It’s involving: Copy is fine but it simply doesn’t have the explosive power that combined sound and image can deliver. Film allows us to show and tell at the same time creating a richer, more emotional experience.
It works: A well produced video can instantly change or re-enforce customers perception of your brand. It can change perception from stuffy and traditional to hi tech and forward thinking in a second. This alone makes it an incredibly powerful tool.
People don’t forget a great film so video is a great way to make a strong first impression. Your customers will instantly make a subconscious judgment about you when they experience your film and this should make you stand out from your competitors.
By focusing on these fundamental benefits you will produce film and video that informs and entertains the viewer and ultimately will help drive new customers towards your brand.